BONJOUR HOLD0653.HKValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, BONJOUR HOLD (0653.HK) trades at a P/E of 10.30x, P/B of 0.49x, P/S of 0.95x, and a dividend yield of 0.00%.
Longitudinal percentile comparison: P/E sits at the 96th percentile over the trailing 10Y window (vs. 94th percentile over 3Y); P/B sits at the 10th percentile over the trailing 10Y window (vs. 34th percentile over 3Y); P/S sits at the 75th percentile over the trailing 10Y window (vs. 92nd percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 58th percentile within its industry and the 48th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 0.00%; its historical percentile over the trailing long-term window is still accumulating data.
Notably, P/E and P/B aren't telling quite the same story, 85.8 points apart — worth checking the full percentile matrix on this page for the complete picture. The P/E percentile sits lower across the market than within its own industry — relatively cheaper next to the market as a whole. Shareholder returns here are driven almost entirely by cash dividends, with minimal contribution from buybacks. BONJOUR HOLD operates in the Exclusive Chain sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: HKG: 0653 · SEHK: 0653 · 0653
Want the full picture on whether BONJOUR HOLD (0653.HK) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 10.30 | ||||||
| P/B (MRQ) | 0.49 | ||||||
| P/S (TTM) | 0.95 | ||||||
| Dividend Yield | 0.00% | 0 | 0 | 0 | 0 | 0 | 0 |
| Buyback + Div Yield | 0.00% | 0 | 0 | 0 | 0 | 0 | 0 |