NEW MEDIA LAB1284.HKValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Richly Valued” zone.
As of Oct 16, 2026, NEW MEDIA LAB (1284.HK) trades at a P/E of 28.20x, P/B of 1.80x, P/S of 1.69x, and a dividend yield of 7.50%.
Longitudinal percentile comparison: P/E sits at the 97th percentile over the trailing 10Y window (vs. 97th percentile over 3Y); P/B sits at the 83rd percentile over the trailing 10Y window (vs. 90th percentile over 3Y); P/S sits at the 95th percentile over the trailing 10Y window (vs. 97th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 82nd percentile within its industry and the 82nd percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 7.50%, ranking at the 35th percentile over the trailing 20Y window.
The P/E and P/B long-window percentiles differ by only 14.2 points, pointing to a consistent valuation read across both metrics. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Shareholder returns here are driven almost entirely by cash dividends, with minimal contribution from buybacks. NEW MEDIA LAB operates in the Advertising Marketing sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: HKG: 1284 · SEHK: 1284 · 1284
Want the full picture on whether NEW MEDIA LAB (1284.HK) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 28.20 | ||||||
| P/B (MRQ) | 1.80 | ||||||
| P/S (TTM) | 1.69 | ||||||
| Dividend Yield | 7.50% | ||||||
| Buyback + Div Yield | 7.50% |