SOFTCARE2698.HKValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Deeply Undervalued” zone.
As of Oct 16, 2026, SOFTCARE (2698.HK) trades at a P/E of 14.40x, P/B of 3.13x, P/S of 3.23x, and a dividend yield of 5.06%.
Longitudinal percentile comparison: P/E sits at the 4th percentile over the trailing 10Y window (vs. 4th percentile over 3Y); P/B sits at the 6th percentile over the trailing 10Y window (vs. 6th percentile over 3Y); P/S sits at the 4th percentile over the trailing 10Y window (vs. 4th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 33rd percentile within its industry and the 62nd percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 5.06%, ranking at the 98th percentile over the trailing 20Y window.
The P/E and P/B long-window percentiles differ by only 2.0 points, pointing to a consistent valuation read across both metrics. Relative to industry peers, its P/E shows a deeper discount than it does against the broader market. Shareholder returns here are driven almost entirely by cash dividends, with minimal contribution from buybacks. SOFTCARE operates in the — sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: HKG: 2698 · SEHK: 2698 · 2698
Want the full picture on whether SOFTCARE (2698.HK) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 14.40 | ||||||
| P/B (MRQ) | 3.13 | ||||||
| P/S (TTM) | 3.23 | ||||||
| Dividend Yield | 5.06% | ||||||
| Buyback + Div Yield | 5.06% |