Orient International Enterprise600278.SHValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Deeply Undervalued” zone.
As of Oct 19, 2026, Orient International Enterprise (600278.SH) trades at a P/E of 26.10x, P/B of 0.64x, P/S of 0.17x, and a dividend yield of 1.57%.
Longitudinal percentile comparison: P/E sits at the 37th percentile over the trailing 10Y window (vs. 34th percentile over 3Y); P/B sits at the 1st percentile over the trailing 10Y window (vs. 2nd percentile over 3Y); P/S sits at the 36th percentile over the trailing 10Y window (vs. 45th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 38th percentile within its industry and the 36th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 1.74%, ranking at the 82nd percentile over the trailing 20Y window.
The P/E and P/B percentiles diverge here, differing by 36.4 points — relying on either metric alone could be misleading. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Shareholder returns here are driven almost entirely by cash dividends, with minimal contribution from buybacks. Orient International Enterprise operates in the Commercial Retail sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: SHA: 600278 · SSE: 600278 · 600278
Want the full picture on whether Orient International Enterprise (600278.SH) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 26.10 | ||||||
| P/B (MRQ) | 0.64 | ||||||
| P/S (TTM) | 0.17 | ||||||
| Dividend Yield | 1.57% | ||||||
| Buyback + Div Yield | 1.74% |