BIDU-W9888.HKValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Deeply Undervalued” zone.
As of Oct 16, 2026, BIDU-W (9888.HK) trades at a negative P/E (-61.32x, due to a recent net loss), P/B of 0.67x, P/S of 1.52x, and a dividend yield of 0.00%.
Longitudinal percentile comparison: P/E historical percentile is still accumulating data over the trailing long-term window (vs. the short-term percentile still accumulating data); P/B sits at the 0th percentile over the trailing 10Y window (vs. 1st percentile over 3Y); P/S sits at the 2nd percentile over the trailing 10Y window (vs. 3rd percentile over 3Y).
Cross-sectional valuation: its P/B ranks at the 56th percentile within its industry and the 45th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 0.41%, ranking at the 100th percentile over the trailing 20Y window.
Relative to the broader market, its P/B shows a deeper discount than it does against industry peers. Shareholder returns here lean heavily on buybacks rather than cash dividends. BIDU-W operates in the Internet Media sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: HKG: 9888 · SEHK: 9888 · 9888
Want the full picture on whether BIDU-W (9888.HK) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | -61.32 | Negative | Negative | Negative | Negative | Negative | Negative |
| P/B (MRQ) | 0.67 | ||||||
| P/S (TTM) | 1.52 | ||||||
| Dividend Yield | 0.00% | 0 | 0 | 0 | 0 | 0 | 0 |
| Buyback + Div Yield | 0.41% |