TRIP.COM-S9961.HKValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Deeply Undervalued” zone.
As of Oct 16, 2026, TRIP.COM-S (9961.HK) trades at a P/E of 8.31x, P/B of 1.23x, P/S of 3.01x, and a dividend yield of 0.00%.
Longitudinal percentile comparison: P/E sits at the 13th percentile over the trailing 10Y window (vs. 20th percentile over 3Y); P/B sits at the 24th percentile over the trailing 10Y window (vs. 4th percentile over 3Y); P/S sits at the 2nd percentile over the trailing 10Y window (vs. 4th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 60th percentile within its industry and the 39th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 0.00%; its historical percentile over the trailing long-term window is still accumulating data.
The P/E and P/B long-window percentiles differ by only 11.2 points, pointing to a consistent valuation read across both metrics. Relative to the broader market, its P/E shows a deeper discount than it does against industry peers. Shareholder returns here are driven almost entirely by cash dividends, with minimal contribution from buybacks. TRIP.COM-S operates in the Tourism and Leisure sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: HKG: 9961 · SEHK: 9961 · 9961
Want the full picture on whether TRIP.COM-S (9961.HK) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 8.31 | ||||||
| P/B (MRQ) | 1.23 | ||||||
| P/S (TTM) | 3.01 | ||||||
| Dividend Yield | 0.00% | 0 | 0 | 0 | 0 | 0 | 0 |
| Buyback + Div Yield | 0.00% | 0 | 0 | 0 | 0 | 0 | 0 |