BABA-W9988.HKValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, BABA-W (9988.HK) trades at a P/E of 25.40x, P/B of 1.78x, P/S of 1.80x, and a dividend yield of 1.80%.
Longitudinal percentile comparison: P/E sits at the 63rd percentile over the trailing 10Y window (vs. 90th percentile over 3Y); P/B sits at the 38th percentile over the trailing 10Y window (vs. 49th percentile over 3Y); P/S sits at the 31st percentile over the trailing 10Y window (vs. 46th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 91st percentile within its industry and the 80th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 1.80%, ranking at the 97th percentile over the trailing 20Y window.
Notably, P/E and P/B aren't telling quite the same story, 24.8 points apart — worth checking the full percentile matrix on this page for the complete picture. The P/E percentile sits lower across the market than within its own industry — relatively cheaper next to the market as a whole. Shareholder returns here are driven almost entirely by cash dividends, with minimal contribution from buybacks. BABA-W operates in the E-commerce and Services II sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: HKG: 9988 · SEHK: 9988 · 9988
Want the full picture on whether BABA-W (9988.HK) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 25.40 | ||||||
| P/B (MRQ) | 1.78 | ||||||
| P/S (TTM) | 1.80 | ||||||
| Dividend Yield | 1.80% | ||||||
| Buyback + Div Yield | 1.80% |