AppleAAPL.OValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Richly Valued” zone.
As of Oct 16, 2026, Apple (AAPL.O) trades at a P/E of 38.90x, P/B of 46.60x, P/S of 10.70x, and a dividend yield of 0.24%.
Longitudinal percentile comparison: P/E sits at the 99th percentile over the trailing 10Y window (vs. 98th percentile over 3Y); P/B sits at the 82nd percentile over the trailing 10Y window (vs. 52nd percentile over 3Y); P/S sits at the 100th percentile over the trailing 10Y window (vs. 100th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 74th percentile within its industry and the 78th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 2.05%, ranking at the 31st percentile over the trailing 20Y window.
Notably, P/E and P/B aren't telling quite the same story, 16.6 points apart — worth checking the full percentile matrix on this page for the complete picture. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Of the 2.05% total shareholder yield, 0.24% is paid out as dividends and roughly 1.81% is implied to come from buybacks — both channels are meaningfully in play. Apple operates in the Manufacturing sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NASDAQ: AAPL · AAPL
Want the full picture on whether Apple (AAPL.O) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 38.90 | ||||||
| P/B (MRQ) | 46.60 | ||||||
| P/S (TTM) | 10.70 | ||||||
| Dividend Yield | 0.24% | ||||||
| Buyback + Div Yield | 2.05% |