Build-A-BearBBW.NValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, Build-A-Bear (BBW.N) trades at a P/E of 5.96x, P/B of 1.94x, P/S of 0.59x, and a dividend yield of 2.76%.
Longitudinal percentile comparison: P/E sits at the 9th percentile over the trailing 10Y window (vs. 1st percentile over 3Y); P/B sits at the 42nd percentile over the trailing 10Y window (vs. 1st percentile over 3Y); P/S sits at the 44th percentile over the trailing 10Y window (vs. 1st percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 7th percentile within its industry and the 7th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 12.93%, ranking at the 87th percentile over the trailing 20Y window.
Notably, P/E and P/B aren't telling quite the same story, 33.1 points apart — worth checking the full percentile matrix on this page for the complete picture. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Of the 12.93% total shareholder yield, 2.76% is paid out as dividends and roughly 10.17% is implied to come from buybacks — both channels are meaningfully in play. Build-A-Bear operates in the Retail Trade sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NYSE: BBW · BBW
Want the full picture on whether Build-A-Bear (BBW.N) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 5.96 | ||||||
| P/B (MRQ) | 1.94 | ||||||
| P/S (TTM) | 0.59 | ||||||
| Dividend Yield | 2.76% | ||||||
| Buyback + Div Yield | 12.93% |