Bread FinancialBFH.NValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, Bread Financial (BFH.N) trades at a P/E of 6.98x, P/B of 1.18x, P/S of 0.99x, and a dividend yield of 0.68%.
Longitudinal percentile comparison: P/E sits at the 38th percentile over the trailing 10Y window (vs. 56th percentile over 3Y); P/B sits at the 42nd percentile over the trailing 10Y window (vs. 92nd percentile over 3Y); P/S sits at the 60th percentile over the trailing 10Y window (vs. 91st percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 9th percentile within its industry and the 10th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 8.62%, ranking at the 81st percentile over the trailing 20Y window.
The P/E and P/B long-window percentiles differ by only 4.8 points, pointing to a consistent valuation read across both metrics. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Breaking down the total shareholder yield: 0.68% comes from cash dividends, with an implied ~7.94% from buybacks — a fairly balanced mix of both channels. Bread Financial operates in the Finance, Insurance, And Real Estate sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NYSE: BFH · BFH
Want the full picture on whether Bread Financial (BFH.N) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 6.98 | ||||||
| P/B (MRQ) | 1.18 | ||||||
| P/S (TTM) | 0.99 | ||||||
| Dividend Yield | 0.68% | ||||||
| Buyback + Div Yield | 8.62% |