Booking HoldingsBKNG.OValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Deeply Undervalued” zone.
As of Oct 16, 2026, Booking Holdings (BKNG.O) trades at a P/E of 17.00x, P/B of Negative, P/S of 4.35x, and a dividend yield of 6.94%.
Longitudinal percentile comparison: P/E sits at the 3rd percentile over the trailing 10Y window (vs. 2nd percentile over 3Y); P/B historical percentile is still accumulating data over the trailing long-term window (vs. the short-term percentile still accumulating data); P/S sits at the 3rd percentile over the trailing 10Y window (vs. 2nd percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 50th percentile within its industry and the 44th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 12.18%, ranking at the 98th percentile over the trailing 20Y window.
Its P/E percentile is roughly the same whether measured against the industry or the broader market. Of the 12.18% total shareholder yield, 6.94% is paid out as dividends and roughly 5.24% is implied to come from buybacks — both channels are meaningfully in play. Booking Holdings operates in the Transportation, Communications, Electric, Gas, And Sanitary Services sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NASDAQ: BKNG · BKNG
Want the full picture on whether Booking Holdings (BKNG.O) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 17.00 | ||||||
| P/B (MRQ) | -11.39 | Negative | Negative | Negative | Negative | Negative | Negative |
| P/S (TTM) | 4.35 | ||||||
| Dividend Yield | 6.94% | ||||||
| Buyback + Div Yield | 12.18% |