FirstCashFCFS.OValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Richly Valued” zone.
As of Oct 16, 2026, FirstCash (FCFS.O) trades at a P/E of 24.10x, P/B of 4.03x, P/S of 2.27x, and a dividend yield of 0.58%.
Longitudinal percentile comparison: P/E sits at the 67th percentile over the trailing 10Y window (vs. 76th percentile over 3Y); P/B sits at the 96th percentile over the trailing 10Y window (vs. 88th percentile over 3Y); P/S sits at the 89th percentile over the trailing 10Y window (vs. 84th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 66th percentile within its industry and the 61st percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 1.82%, ranking at the 4th percentile over the trailing 20Y window.
Notably, P/E and P/B aren't telling quite the same story, 28.4 points apart — worth checking the full percentile matrix on this page for the complete picture. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Of the 1.82% total shareholder yield, 0.58% is paid out as dividends and roughly 1.24% is implied to come from buybacks — both channels are meaningfully in play. FirstCash operates in the Retail Trade sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NASDAQ: FCFS · FCFS
Want the full picture on whether FirstCash (FCFS.O) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 24.10 | ||||||
| P/B (MRQ) | 4.03 | ||||||
| P/S (TTM) | 2.27 | ||||||
| Dividend Yield | 0.58% | ||||||
| Buyback + Div Yield | 1.82% |