Alphabet CGOOG.OValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, Alphabet C (GOOG.O) trades at a P/E of 16.90x, P/B of 6.40x, P/S of 9.24x, and a dividend yield of 0.20%.
Longitudinal percentile comparison: P/E sits at the 2nd percentile over the trailing 10Y window (vs. 4th percentile over 3Y); P/B sits at the 66th percentile over the trailing 10Y window (vs. 26th percentile over 3Y); P/S sits at the 93rd percentile over the trailing 10Y window (vs. 76th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 35th percentile within its industry and the 44th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 1.31%, ranking at the 49th percentile over the trailing 20Y window.
Notably, P/E and P/B aren't telling quite the same story, 64.8 points apart — worth checking the full percentile matrix on this page for the complete picture. The P/E percentile sits lower within its industry than across the market as a whole — relatively cheaper next to direct peers. Shareholder returns here lean heavily on buybacks rather than cash dividends. Alphabet C operates in the Services sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NASDAQ: GOOG · GOOG
Want the full picture on whether Alphabet C (GOOG.O) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 16.90 | ||||||
| P/B (MRQ) | 6.40 | ||||||
| P/S (TTM) | 9.24 | ||||||
| Dividend Yield | 0.20% | ||||||
| Buyback + Div Yield | 1.31% |