Lamar AdvertisingLAMR.OValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Richly Valued” zone.
As of Oct 16, 2026, Lamar Advertising (LAMR.O) trades at a P/E of 27.40x, P/B of 15.50x, P/S of 6.55x, and a dividend yield of 3.24%.
Longitudinal percentile comparison: P/E sits at the 73rd percentile over the trailing 10Y window (vs. 60th percentile over 3Y); P/B sits at the 97th percentile over the trailing 10Y window (vs. 90th percentile over 3Y); P/S sits at the 91st percentile over the trailing 10Y window (vs. 89th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 71st percentile within its industry and the 66th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 4.28%, ranking at the 34th percentile over the trailing 20Y window.
Notably, P/E and P/B aren't telling quite the same story, 23.7 points apart — worth checking the full percentile matrix on this page for the complete picture. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Of the 4.28% total shareholder yield, 3.24% is paid out as dividends and roughly 1.04% is implied to come from buybacks — both channels are meaningfully in play. Lamar Advertising operates in the Finance, Insurance, And Real Estate sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NASDAQ: LAMR · LAMR
Want the full picture on whether Lamar Advertising (LAMR.O) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 27.40 | ||||||
| P/B (MRQ) | 15.50 | ||||||
| P/S (TTM) | 6.55 | ||||||
| Dividend Yield | 3.24% | ||||||
| Buyback + Div Yield | 4.28% |