Mcdonald'sMCD.NValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Deeply Undervalued” zone.
As of Oct 16, 2026, Mcdonald's (MCD.N) trades at a P/E of 19.60x, P/B of Negative, P/S of 6.21x, and a dividend yield of 3.10%.
Longitudinal percentile comparison: P/E sits at the 1st percentile over the trailing 10Y window (vs. 2nd percentile over 3Y); P/B historical percentile is still accumulating data over the trailing long-term window (vs. the short-term percentile still accumulating data); P/S sits at the 22nd percentile over the trailing 10Y window (vs. 2nd percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 52nd percentile within its industry and the 51st percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 4.30%, ranking at the 27th percentile over the trailing 20Y window.
Its P/E percentile is roughly the same whether measured against the industry or the broader market. Breaking down the total shareholder yield: 3.10% comes from cash dividends, with an implied ~1.20% from buybacks — a fairly balanced mix of both channels. Mcdonald's operates in the Retail Trade sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NYSE: MCD · MCD
Want the full picture on whether Mcdonald's (MCD.N) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 19.60 | ||||||
| P/B (MRQ) | -168.07 | Negative | Negative | Negative | Negative | Negative | Negative |
| P/S (TTM) | 6.21 | ||||||
| Dividend Yield | 3.10% | ||||||
| Buyback + Div Yield | 4.30% |