Nu Skin EnterprisesNUS.NValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Deeply Undervalued” zone.
As of Oct 16, 2026, Nu Skin Enterprises (NUS.N) trades at a negative P/E (-1.16x, due to a recent net loss), P/B of 0.46x, P/S of 0.18x, and a dividend yield of 3.50%.
Longitudinal percentile comparison: P/E historical percentile is still accumulating data over the trailing long-term window (vs. the short-term percentile still accumulating data); P/B sits at the 8th percentile over the trailing 10Y window (vs. 28th percentile over 3Y); P/S sits at the 5th percentile over the trailing 10Y window (vs. 15th percentile over 3Y).
Cross-sectional valuation: its P/B ranks at the 12th percentile within its industry and the 8th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 11.51%, ranking at the 93rd percentile over the trailing 20Y window.
Its P/B percentile is roughly the same whether measured against the industry or the broader market. Breaking down the total shareholder yield: 3.50% comes from cash dividends, with an implied ~8.01% from buybacks — a fairly balanced mix of both channels. Nu Skin Enterprises operates in the Wholesale Trade sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NYSE: NUS · NUS
Want the full picture on whether Nu Skin Enterprises (NUS.N) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | -1.16 | Negative | Negative | Negative | Negative | Negative | Negative |
| P/B (MRQ) | 0.46 | ||||||
| P/S (TTM) | 0.18 | ||||||
| Dividend Yield | 3.50% | ||||||
| Buyback + Div Yield | 11.51% |