Prudential FinancialPRU.NValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, Prudential Financial (PRU.N) trades at a P/E of 10.20x, P/B of 1.17x, P/S of 0.63x, and a dividend yield of 3.62%.
Longitudinal percentile comparison: P/E sits at the 44th percentile over the trailing 10Y window (vs. 14th percentile over 3Y); P/B sits at the 68th percentile over the trailing 10Y window (vs. 24th percentile over 3Y); P/S sits at the 58th percentile over the trailing 10Y window (vs. 52nd percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 20th percentile within its industry and the 19th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 6.12%, ranking at the 32nd percentile over the trailing 20Y window.
Notably, P/E and P/B aren't telling quite the same story, 24.1 points apart — worth checking the full percentile matrix on this page for the complete picture. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Of the 6.12% total shareholder yield, 3.62% is paid out as dividends and roughly 2.50% is implied to come from buybacks — both channels are meaningfully in play. Prudential Financial operates in the Finance, Insurance, And Real Estate sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NYSE: PRU · PRU
Want the full picture on whether Prudential Financial (PRU.N) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 10.20 | ||||||
| P/B (MRQ) | 1.17 | ||||||
| P/S (TTM) | 0.63 | ||||||
| Dividend Yield | 3.62% | ||||||
| Buyback + Div Yield | 6.12% |