PrudentialPUK.NValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Deeply Undervalued” zone.
As of Oct 16, 2026, Prudential (PUK.N) trades at a P/E of 8.18x, P/B of 1.51x, P/S of 2.42x, and a dividend yield of 2.18%.
Longitudinal percentile comparison: P/E sits at the 1st percentile over the trailing 10Y window (vs. 3rd percentile over 3Y); P/B sits at the 10th percentile over the trailing 10Y window (vs. 31st percentile over 3Y); P/S sits at the 75th percentile over the trailing 10Y window (vs. 38th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 13th percentile within its industry and the 12th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 6.37%, ranking at the 93rd percentile over the trailing 20Y window.
The P/E and P/B long-window percentiles differ by only 8.5 points, pointing to a consistent valuation read across both metrics. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Breaking down the total shareholder yield: 2.18% comes from cash dividends, with an implied ~4.19% from buybacks — a fairly balanced mix of both channels. Prudential operates in the Finance, Insurance, And Real Estate sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NYSE: PUK · PUK
Want the full picture on whether Prudential (PUK.N) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 8.18 | ||||||
| P/B (MRQ) | 1.51 | ||||||
| P/S (TTM) | 2.42 | ||||||
| Dividend Yield | 2.18% | ||||||
| Buyback + Div Yield | 6.37% |