RCI HospitalityRICK.OValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Deeply Undervalued” zone.
As of Oct 16, 2026, RCI Hospitality (RICK.O) trades at a negative P/E (-46.60x, due to a recent net loss), P/B of 0.84x, P/S of 0.69x, and a dividend yield of 0.94%.
Longitudinal percentile comparison: P/E historical percentile is still accumulating data over the trailing long-term window (vs. the short-term percentile still accumulating data); P/B sits at the 10th percentile over the trailing 10Y window (vs. 20th percentile over 3Y); P/S sits at the 6th percentile over the trailing 10Y window (vs. 13th percentile over 3Y).
Cross-sectional valuation: its P/B ranks at the 19th percentile within its industry and the 20th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 6.98%, ranking at the 97th percentile over the trailing 20Y window.
Its P/B percentile is roughly the same whether measured against the industry or the broader market. Breaking down the total shareholder yield: 0.94% comes from cash dividends, with an implied ~6.04% from buybacks — a fairly balanced mix of both channels. RCI Hospitality operates in the Retail Trade sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NASDAQ: RICK · RICK
Want the full picture on whether RCI Hospitality (RICK.O) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | -46.60 | Negative | Negative | Negative | Negative | Negative | Negative |
| P/B (MRQ) | 0.84 | ||||||
| P/S (TTM) | 0.69 | ||||||
| Dividend Yield | 0.94% | ||||||
| Buyback + Div Yield | 6.98% |