Rush Enterprises ARUSHA.OValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Richly Valued” zone.
As of Oct 16, 2026, Rush Enterprises A (RUSHA.O) trades at a P/E of 20.00x, P/B of 2.28x, P/S of 0.73x, and a dividend yield of 1.14%.
Longitudinal percentile comparison: P/E sits at the 77th percentile over the trailing 10Y window (vs. 82nd percentile over 3Y); P/B sits at the 92nd percentile over the trailing 10Y window (vs. 73rd percentile over 3Y); P/S sits at the 94th percentile over the trailing 10Y window (vs. 82nd percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 55th percentile within its industry and the 52nd percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 4.82%, ranking at the 85th percentile over the trailing 20Y window.
The P/E and P/B long-window percentiles differ by only 14.6 points, pointing to a consistent valuation read across both metrics. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Breaking down the total shareholder yield: 1.14% comes from cash dividends, with an implied ~3.68% from buybacks — a fairly balanced mix of both channels. Rush Enterprises A operates in the Retail Trade sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NASDAQ: RUSHA · RUSHA
Want the full picture on whether Rush Enterprises A (RUSHA.O) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 20.00 | ||||||
| P/B (MRQ) | 2.28 | ||||||
| P/S (TTM) | 0.73 | ||||||
| Dividend Yield | 1.14% | ||||||
| Buyback + Div Yield | 4.82% |