United Fire GroupUFCS.OValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, United Fire Group (UFCS.O) trades at a P/E of 10.30x, P/B of 1.49x, P/S of 0.98x, and a dividend yield of 1.06%.
Longitudinal percentile comparison: P/E sits at the 27th percentile over the trailing 10Y window (vs. 62nd percentile over 3Y); P/B sits at the 98th percentile over the trailing 10Y window (vs. 100th percentile over 3Y); P/S sits at the 78th percentile over the trailing 10Y window (vs. 100th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 21st percentile within its industry and the 20th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 1.06%, ranking at the 2nd percentile over the trailing 20Y window.
The P/E and P/B percentiles diverge here, differing by 71.2 points — relying on either metric alone could be misleading. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Shareholder returns here are driven almost entirely by cash dividends, with minimal contribution from buybacks. United Fire Group operates in the Finance, Insurance, And Real Estate sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NASDAQ: UFCS · UFCS
Want the full picture on whether United Fire Group (UFCS.O) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 10.30 | ||||||
| P/B (MRQ) | 1.49 | ||||||
| P/S (TTM) | 0.98 | ||||||
| Dividend Yield | 1.06% | ||||||
| Buyback + Div Yield | 1.06% |