Ulta BeautyULTA.OValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, Ulta Beauty (ULTA.O) trades at a P/E of 21.00x, P/B of 9.60x, P/S of 1.96x, and a dividend yield of 0.00%.
Longitudinal percentile comparison: P/E sits at the 47th percentile over the trailing 10Y window (vs. 90th percentile over 3Y); P/B sits at the 56th percentile over the trailing 10Y window (vs. 78th percentile over 3Y); P/S sits at the 29th percentile over the trailing 10Y window (vs. 70th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 61st percentile within its industry and the 55th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 4.05%, ranking at the 78th percentile over the trailing 20Y window.
Cross-checking P/E against P/B, the two percentiles sit within 9.2 points of each other — a consistent signal from both angles. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Shareholder returns here lean heavily on buybacks rather than cash dividends. Ulta Beauty operates in the Retail Trade sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NASDAQ: ULTA · ULTA
Want the full picture on whether Ulta Beauty (ULTA.O) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 21.00 | ||||||
| P/B (MRQ) | 9.60 | ||||||
| P/S (TTM) | 1.96 | ||||||
| Dividend Yield | 0.00% | 0 | 0 | 0 | 0 | 0 | 0 |
| Buyback + Div Yield | 4.05% |