Urban OutfittersURBN.OValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, Urban Outfitters (URBN.O) trades at a P/E of 13.00x, P/B of 2.60x, P/S of 1.15x, and a dividend yield of 0.00%.
Longitudinal percentile comparison: P/E sits at the 48th percentile over the trailing 10Y window (vs. 54th percentile over 3Y); P/B sits at the 84th percentile over the trailing 10Y window (vs. 91st percentile over 3Y); P/S sits at the 93rd percentile over the trailing 10Y window (vs. 94th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 29th percentile within its industry and the 31st percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 0.91%, ranking at the 76th percentile over the trailing 20Y window.
The P/E and P/B percentiles diverge here, differing by 35.2 points — relying on either metric alone could be misleading. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Shareholder returns here lean heavily on buybacks rather than cash dividends. Urban Outfitters operates in the Retail Trade sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NASDAQ: URBN · URBN
Want the full picture on whether Urban Outfitters (URBN.O) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 13.00 | ||||||
| P/B (MRQ) | 2.60 | ||||||
| P/S (TTM) | 1.15 | ||||||
| Dividend Yield | 0.00% | 0 | 0 | 0 | 0 | 0 | 0 |
| Buyback + Div Yield | 0.91% |