BAOZUN-W9991.HKValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, BAOZUN-W (9991.HK) trades at a negative P/E (-11.65x, due to a recent net loss), P/B of 0.41x, P/S of 0.15x, and a dividend yield of 0.00%.
Longitudinal percentile comparison: P/E historical percentile is still accumulating data over the trailing long-term window (vs. the short-term percentile still accumulating data); P/B sits at the 51st percentile over the trailing 10Y window (vs. 94th percentile over 3Y); P/S sits at the 42nd percentile over the trailing 10Y window (vs. 83rd percentile over 3Y).
Cross-sectional valuation: its P/B ranks at the 14th percentile within its industry and the 30th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 0.00%; its historical percentile over the trailing long-term window is still accumulating data.
The P/B percentile sits lower within its industry than across the market as a whole — relatively cheaper next to direct peers. Shareholder returns here are driven almost entirely by cash dividends, with minimal contribution from buybacks. BAOZUN-W operates in the E-commerce and Services II sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: HKG: 9991 · SEHK: 9991 · 9991
Want the full picture on whether BAOZUN-W (9991.HK) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | -11.65 | Negative | Negative | Negative | Negative | Negative | Negative |
| P/B (MRQ) | 0.41 | ||||||
| P/S (TTM) | 0.15 | ||||||
| Dividend Yield | 0.00% | 0 | 0 | 0 | 0 | 0 | 0 |
| Buyback + Div Yield | 0.00% | 0 | 0 | 0 | 0 | 0 | 0 |