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Choice Hotels InternationalCHH.NValuation Analysis

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Valuation Snapshot

Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.

As of Oct 16, 2026, Choice Hotels International (CHH.N) trades at a P/E of 15.00x, P/B of 34.30x, P/S of 3.01x, and a dividend yield of 1.06%.
Longitudinal percentile comparison: P/E sits at the 9th percentile over the trailing 10Y window (vs. 29th percentile over 3Y); P/B sits at the 40th percentile over the trailing 10Y window (vs. 38th percentile over 3Y); P/S sits at the 7th percentile over the trailing 10Y window (vs. 18th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 29th percentile within its industry and the 38th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 3.89%, ranking at the 53rd percentile over the trailing 20Y window.
Notably, P/E and P/B aren't telling quite the same story, 31.0 points apart — worth checking the full percentile matrix on this page for the complete picture. The P/E percentile sits lower within its industry than across the market as a whole — relatively cheaper next to direct peers. Of the 3.89% total shareholder yield, 1.06% is paid out as dividends and roughly 2.83% is implied to come from buybacks — both channels are meaningfully in play. Choice Hotels International operates in the Services sector. Data refreshes weekly and is for reference only, not investment advice.

Also listed as: NYSE: CHH · CHH

Want the full picture on whether Choice Hotels International (CHH.N) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.

P/E PE (TTM) 15.00
MarketFair
IndustryCheap
3YCheap
5YCheap
10YCheap
20YCheap
P/B PB (MRQ) 34.30
MarketRich
IndustryRich
3YFair
5YFair
10YFair
20YFair
P/S PS (TTM) 3.01
MarketFair
IndustryFair
3YCheap
5YCheap
10YCheap
20YCheap
Dividend Yield 1.06%
MarketCheap
IndustryCheap
3YCheap
5YCheap
10YCheap
20YFair
Buyback + Div Yield 3.89%
MarketCheap
IndustryCheap
3YRich
5YFair
10YFair
20YFair

Historical P/E (Weekly)

MetricCurrentMarket PercentileIndustry Percentile 3Y Pctl5Y Pctl10Y Pctl20Y Pctl
P/E (TTM)15.00
38.3%
28.7%
29.3%
17.6%
9.2%
6.6%
P/B (MRQ)34.30
97.9%
96.1%
38.0%
44.9%
40.2%
40.2%
P/S (TTM)3.01
60.8%
65.7%
18.5%
11.1%
6.7%
14.8%
Dividend Yield1.06%
71.7%
88.8%
89.8%
93.1%
75.3%
37.6%
Buyback + Div Yield3.89%
73.8%
73.8%
21.0%
36.8%
59.0%
53.1%
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