The Vita CocoCOCO.OValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, The Vita Coco (COCO.O) trades at a P/E of 31.50x, P/B of 8.60x, P/S of 4.88x, and a dividend yield of 0.00%.
Longitudinal percentile comparison: P/E sits at the 33rd percentile over the trailing 10Y window (vs. 38th percentile over 3Y); P/B sits at the 75th percentile over the trailing 10Y window (vs. 74th percentile over 3Y); P/S sits at the 87th percentile over the trailing 10Y window (vs. 78th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 63rd percentile within its industry and the 71st percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 0.33%, ranking at the 47th percentile over the trailing 20Y window.
Notably, P/E and P/B aren't telling quite the same story, 41.7 points apart — worth checking the full percentile matrix on this page for the complete picture. The P/E percentile sits lower within its industry than across the market as a whole — relatively cheaper next to direct peers. Shareholder returns here lean heavily on buybacks rather than cash dividends. The Vita Coco operates in the Manufacturing sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NASDAQ: COCO · COCO
Want the full picture on whether The Vita Coco (COCO.O) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 31.50 | ||||||
| P/B (MRQ) | 8.60 | ||||||
| P/S (TTM) | 4.88 | ||||||
| Dividend Yield | 0.00% | 0 | 0 | 0 | 0 | 0 | 0 |
| Buyback + Div Yield | 0.33% |