Harley-DavidsonHOG.NValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, Harley-Davidson (HOG.N) trades at a P/E of 13.70x, P/B of 0.90x, P/S of 0.66x, and a dividend yield of 2.10%.
Longitudinal percentile comparison: P/E sits at the 68th percentile over the trailing 10Y window (vs. 92nd percentile over 3Y); P/B sits at the 9th percentile over the trailing 10Y window (vs. 31st percentile over 3Y); P/S sits at the 15th percentile over the trailing 10Y window (vs. 44th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 21st percentile within its industry and the 34th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 16.22%, ranking at the 86th percentile over the trailing 20Y window.
The P/E and P/B percentiles diverge here, differing by 59.0 points — relying on either metric alone could be misleading. Relative to industry peers, its P/E shows a deeper discount than it does against the broader market. Breaking down the total shareholder yield: 2.10% comes from cash dividends, with an implied ~14.12% from buybacks — a fairly balanced mix of both channels. Harley-Davidson operates in the Manufacturing sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NYSE: HOG · HOG
Want the full picture on whether Harley-Davidson (HOG.N) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 13.70 | ||||||
| P/B (MRQ) | 0.90 | ||||||
| P/S (TTM) | 0.66 | ||||||
| Dividend Yield | 2.10% | ||||||
| Buyback + Div Yield | 16.22% |