The Coca-ColaKO.NValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, The Coca-Cola (KO.N) trades at a P/E of 28.20x, P/B of 11.20x, P/S of 8.06x, and a dividend yield of 2.26%.
Longitudinal percentile comparison: P/E sits at the 60th percentile over the trailing 10Y window (vs. 87th percentile over 3Y); P/B sits at the 63rd percentile over the trailing 10Y window (vs. 78th percentile over 3Y); P/S sits at the 100th percentile over the trailing 10Y window (vs. 100th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 57th percentile within its industry and the 67th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 2.44%, ranking at the 4th percentile over the trailing 20Y window.
The P/E and P/B long-window percentiles differ by only 2.8 points, pointing to a consistent valuation read across both metrics. Relative to industry peers, its P/E shows a deeper discount than it does against the broader market. Shareholder returns here are driven almost entirely by cash dividends, with minimal contribution from buybacks. The Coca-Cola operates in the Manufacturing sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NYSE: KO · KO
Want the full picture on whether The Coca-Cola (KO.N) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 28.20 | ||||||
| P/B (MRQ) | 11.20 | ||||||
| P/S (TTM) | 8.06 | ||||||
| Dividend Yield | 2.26% | ||||||
| Buyback + Div Yield | 2.44% |