ServiceNowNOW.NValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Deeply Undervalued” zone.
As of Oct 16, 2026, ServiceNow (NOW.N) trades at a P/E of 88.00x, P/B of 11.70x, P/S of 9.96x, and a dividend yield of 0.00%.
Longitudinal percentile comparison: P/E sits at the 23rd percentile over the trailing 10Y window (vs. 40th percentile over 3Y); P/B sits at the 7th percentile over the trailing 10Y window (vs. 24th percentile over 3Y); P/S sits at the 8th percentile over the trailing 10Y window (vs. 24th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 87th percentile within its industry and the 92nd percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 1.25%, ranking at the 95th percentile over the trailing 20Y window.
The P/E and P/B percentiles diverge here, differing by 15.7 points — relying on either metric alone could be misleading. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Shareholder returns here lean heavily on buybacks rather than cash dividends. ServiceNow operates in the Services sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NYSE: NOW · NOW
Want the full picture on whether ServiceNow (NOW.N) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 88.00 | ||||||
| P/B (MRQ) | 11.70 | ||||||
| P/S (TTM) | 9.96 | ||||||
| Dividend Yield | 0.00% | 0 | 0 | 0 | 0 | 0 | 0 |
| Buyback + Div Yield | 1.25% |