Sturm, RugerRGR.NValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, Sturm, Ruger (RGR.N) trades at a P/E of 57.00x, P/B of 2.40x, P/S of 1.20x, and a dividend yield of 0.92%.
Longitudinal percentile comparison: P/E sits at the 95th percentile over the trailing 10Y window (vs. 79th percentile over 3Y); P/B sits at the 28th percentile over the trailing 10Y window (vs. 87th percentile over 3Y); P/S sits at the 15th percentile over the trailing 10Y window (vs. 50th percentile over 3Y).
Cross-sectional valuation: its P/E ranks at the 85th percentile within its industry and the 87th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 4.69%, ranking at the 57th percentile over the trailing 20Y window.
Notably, P/E and P/B aren't telling quite the same story, 66.2 points apart — worth checking the full percentile matrix on this page for the complete picture. Its P/E percentile is roughly the same whether measured against the industry or the broader market. Of the 4.69% total shareholder yield, 0.92% is paid out as dividends and roughly 3.77% is implied to come from buybacks — both channels are meaningfully in play. Sturm, Ruger operates in the Manufacturing sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NYSE: RGR · RGR
Want the full picture on whether Sturm, Ruger (RGR.N) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | 57.00 | ||||||
| P/B (MRQ) | 2.40 | ||||||
| P/S (TTM) | 1.20 | ||||||
| Dividend Yield | 0.92% | ||||||
| Buyback + Div Yield | 4.69% |