Rocky Mountain Chocolate FactoryRMCF.OValuation Analysis
Based on the blended 10-year P/E and P/B percentiles, the stock currently sits in the “Fair Value Range” zone.
As of Oct 16, 2026, Rocky Mountain Chocolate Factory (RMCF.O) trades at a negative P/E (-1.59x, due to a recent net loss), P/B of 2.08x, P/S of 0.32x, and a dividend yield of 0.00%.
Longitudinal percentile comparison: P/E historical percentile is still accumulating data over the trailing long-term window (vs. the short-term percentile still accumulating data); P/B sits at the 34th percentile over the trailing 10Y window (vs. 66th percentile over 3Y); P/S sits at the 4th percentile over the trailing 10Y window (vs. 13th percentile over 3Y).
Cross-sectional valuation: its P/B ranks at the 47th percentile within its industry and the 60th percentile across the broader market.
Shareholder return highlight: Total Shareholder Yield is 0.00%; its historical percentile over the trailing long-term window is still accumulating data.
The P/B percentile sits lower within its industry than across the market as a whole — relatively cheaper next to direct peers. Shareholder returns here are driven almost entirely by cash dividends, with minimal contribution from buybacks. Rocky Mountain Chocolate Factory operates in the Manufacturing sector. Data refreshes weekly and is for reference only, not investment advice.
Also listed as: NASDAQ: RMCF · RMCF
Want the full picture on whether Rocky Mountain Chocolate Factory (RMCF.O) is under- or over-valued? See the full 3Y / 5Y / 10Y / 20Y P/E, P/B, P/S, Dividend Yield & Total Shareholder Yield percentile matrix and the interactive ECharts trend chart on this page.
Historical Percentiles by Metric
| Metric | Current | Market Percentile | Industry Percentile | 3Y Pctl | 5Y Pctl | 10Y Pctl | 20Y Pctl |
|---|---|---|---|---|---|---|---|
| P/E (TTM) | -1.59 | Negative | Negative | Negative | Negative | Negative | Negative |
| P/B (MRQ) | 2.08 | ||||||
| P/S (TTM) | 0.32 | ||||||
| Dividend Yield | 0.00% | 0 | 0 | 0 | 0 | 0 | 0 |
| Buyback + Div Yield | 0.00% | 0 | 0 | 0 | 0 | 0 | 0 |